Date: Jun 30, 2003 [ 8: 34: 25]
Subject: Tip of the Week - Advertising in Shoppers Guide
© 2003 BCP Harry Shelton Cole
Subject: Tip of the Week - Advertising in Shoppers Guide
________________________________________
Tip of the Week 9-13-96
Advertising in Shoppers Guide
In our area of New England we found that while many people take the
Daily Newspaper and read a portion of it, almost every Yankee up here reads
our local Shopper's Guide looking for a bargain. It has a circulation that
dwarfs the local newspapers and it's costs for advertising is much lower.
From the first year to the present we have had an ad in this vehicle
each week. We have had a good response to it and have successfully built
the image of our church around a warm, friendly invitation to visit. We are
a small rural church but average about 3 first time visitors per week (most
local).
In your area it may be the "Trading Post" or "Penny Shopper" or some
other name but it worked and keeps working for us as a vehicle to let people
know that there is a church that cares. When in Rome ...
2003 BCP HOME PAGE
=================================
Pastor Harry Shelton Cole Moderator
bcp@baptistchurchplanting.com >:-o